Final answer:
Yolanda should focus on the number of software engineers reached to increase awareness, but also consider engagement, conversion, and hiring metrics for a comprehensive strategy.
Step-by-step explanation:
Yolanda's primary focus to increase awareness of her organization among Software Engineers should be on the number of software engineers reached. This metric will give her a baseline understanding of how effectively her message is being spread within the software engineering community. However, it's equally important to consider the number of software engineers engaged, which reflects the interactions with the content, such as likes, comments, or shares. To build a more comprehensive strategy, Yolanda might also look at the number of software engineers converted into leads or applicants, and ultimately, the number of software engineers hired if recruitment is a goal. These metrics provide a funnel from awareness to engagement, and conversion to hiring, allowing Yolanda to assess and improve her strategies at each stage.