Final answer:
Stranger Things used a range of marketing strategies such as engaging on social media, nostalgia-driven themes, partnerships, branded merchandise, interactive experiences, and teaser campaigns to create a buzz and promote the series.
Step-by-step explanation:
Stranger Things has promoted the series through various innovative marketing strategies that include social media engagement, partnerships with brands, and interactive experiences. The show's creators capitalized on nostalgia by setting the series in the 1980s and referencing pop culture from that era, which resonated with a wide audience. High-profile social media collaborations with influencers and celebrities who shared content related to Stranger Things helped spread the word organically.
One particular marketing technique was the use of an interactive game on the show's official website, as well as the release of themed merchandise that further broadened its appeal. Additionally, Netflix, the platform that hosts Stranger Things, created teaser trailers and posters that sparked curiosity and discussion among potential viewers. The immersive experiential events, such as haunted house attractions themed around the series, provided fans with a real-life connection to the show's universe.