Final answer:
Option c is the correct answer. When the overall market has been segmented into similar groups of end-users, the channel manager should name each segment to capture its identifying preferred channel service output. This ensures that the channel strategy aligns with the needs of each segment.
Step-by-step explanation:
When the overall market has been segmented into similar groups of end-users, according to their preferred channel, the channel manager should name each segment to capture its identifying preferred channel service output. This means that the channel manager should consider the different preferences and behaviors of each segment and design a channel strategy that aligns with their needs.
For example, if one segment prefers to make purchases online, the channel manager may name that segment 'Online Shoppers' and develop a channel service output that focuses on e-commerce capabilities. On the other hand, if another segment prefers to purchase products in-store, the channel manager may name that segment 'In-store Shoppers' and develop a channel service output that emphasizes physical retail locations.
By naming each segment and understanding their preferred channel, the channel manager can effectively target and serve the diverse needs of the overall market.