Final answer:
Factors that help to increase a brand's equity include b. customer loyalty, c. perceived value, and d. brand awareness.
Step-by-step explanation:
Factors that help to increase a brand's equity include customer loyalty, perceived value, and brand awareness.
Customer loyalty is when customers repeatedly choose a particular brand over its competitors. This can be fostered through exceptional customer service, rewards programs, and personalized experiences.
Perceived value refers to the customer's assessment of the benefits they receive from a brand compared to the price they pay. Brands can increase perceived value by offering high-quality products, unique features, or innovative solutions.
Brand awareness is the level of familiarity and recognition that consumers have with a brand. It can be enhanced through strategic marketing efforts, such as advertising, sponsorships, and social media campaigns.