Final answer:
Community colleges target individuals seeking job enhancements, career changes, or vocational skills through career technical degrees, including high school graduates, veterans, and adults eyeing a career change, as well as employers looking to upskill employees.
Step-by-step explanation:
Community colleges wishing to advertise their new career technical degrees are likely targeting individuals who are seeking to enhance their job prospects, change careers, or gain specific vocational skills. The target audience could include high school graduates evaluating their next steps, adults looking to re-enter the education system for a career change, veterans transitioning to civilian employment, and employers wanting to upskill their workforce.
Qualifying students who desire specialized training that aligns with industry demands would also be a primary focus of such campaigns. Additionally, community colleges might target lower-middle-class members seeking affordable education pathways. Overall, the strategy should aim to reach those who recognize the value of career-focused programs in improving employability and meeting the needs of a changing job market.