Final answer:
When a crisis occurs, it is in the company's best interest to alert the media A) immediately to control the narrative. Only alerting the media if required by legal authorities or if the crisis is likely to have a severe impact on the company's reputation is not a recommended approach.
Step-by-step explanation:
When a crisis occurs, it is in the company's best interest to alert the media A) immediately to control the narrative. By doing so, the company can provide accurate information and shape public perception of the crisis.
This helps prevent the spread of misinformation and allows the company to proactively address any concerns or issues.
Alerting the media only if required by legal authorities may be necessary in certain situations where legal obligations or regulations dictate that the information be disclosed.
However, it is generally recommended for companies to be proactive in informing the media and the public about a crisis.
Alerting the media only if the crisis is likely to have a severe impact on the company's reputation is not a compe approach.
Even if the crisis is not expected to have a severe impact, it is still important to provide accurate information and maintain transparency, as it can help build trust with stakeholders and prevent the crisis from escalating.