Final answer:
In Jordan v. Jewel Food Stores, the key issue was whether the advertisement Jewel placed in a commemorative issue of Sports Illustrated was protected under the First Amendment.
Step-by-step explanation:
In Jordan v. Jewel Food Stores, the key issue was whether the advertisement Jewel placed in a commemorative issue of Sports Illustrated was protected under the First Amendment, an act of intentional deceit, in violation of trademark laws, or an exploitation of the athlete's image.
The answer to this question is a) Protected under the First Amendment. The courts have generally ruled that commercial speech, such as advertising, is still afforded protection under the First Amendment, although not to the same extent as other forms of speech. However, claims made in advertisements must be accurate and not misleading to serve the public interest.
One landmark case that supports this ruling is New York Times Co. v. Sullivan, where the Supreme Court declared that the First Amendment protects even false statements made by the press, as long as they are not made with actual malice.