Final answer:
The seven basic skills critical to CRM include effective communication, civility, cultural competence, financial literacy, data analysis, problem-solving, and technical proficiency.
Step-by-step explanation:
The seven basic skills that are critical in supporting the goals of Customer Relationship Management (CRM) include areas such as:
- Communicating effectively with customers.
- Understanding Civility and maintaining a respectful interaction.
- Cultural Competence, which involves recognizing and respecting differences in cultures.
- Financial literacy to make informed business decisions.
- Data analysis to understand customer behaviors and preferences.
- Problem-solving to address customer issues efficiently.
- Technical proficiency to utilize CRM tools and technologies.
These skills enable organizations to build strong relationships with their customers, ensuring their satisfaction and loyalty. The first basic skills, such as communicating, understanding civility, and cultural competence, are key in establishing trust and rapport. Financial literacy is also essential as it allows businesses to make decisions that can improve customer service and operational efficiency.