Final answer:
Erving Goffman's theory of dramaturgy suggests that individuals use impression management and adopt different roles depending on the audience present, which he refers to as 'fronts'.
Step-by-step explanation:
Erving Goffman developed the theory of dramaturgy, which suggests that individuals use impression management to present themselves to others in different roles and situations. In this theory, Goffman refers to these roles and situations as 'fronts'. Fronts can be thought of as the different performances individuals put on depending on the audience present, such as behaving differently around coworkers, grandparents, or a blind date.
For example, consider how you might act at work, where you may adopt a professional and formal front, compared to how you would act with family or close friends, where you may be more relaxed and informal. The concept of fronts in Goffman's theory helps us understand how individuals carefully construct their image and behavior to manage the impressions others have of them.