Question

What should be done in this situation?

1) Offer a discount on the next purchase.
2) Apologize and arrange to deliver the sofa at the next convenient time for the customer.
3) Refuse to deliver the sofa.
4) Ignore the customer's complaint.

Answer 1

To reassure buyers facing imperfect information, sellers can offer detailed product descriptions, display customer reviews, provide warranties, maintain transparent pricing, and have a responsive customer service.

Step-by-step explanation:

A seller of goods can use various strategies to reassure a possible buyer who is dealing with imperfect information. Some effective strategies include providing comprehensive product descriptions and specifications, showcasing customer reviews and testimonials, offering warranties or money-back guarantees, providing transparent pricing without hidden fees, and having a responsive customer service team that can answer any queries the buyer may have. By implementing these methods, sellers can reduce the uncertainty that buyers might feel and help them make more informed purchasing decisions.