Question

What options should be offered to the customer?

1) An in-store return
2) The opportunity to speak with a supervisor

Answer 1

For a mail-order firm like L.L. Bean, two important options should be offered to customers: an in-store return and the opportunity to speak with a supervisor.

Step-by-step explanation:

For a mail-order firm like L.L. Bean, there are two important options that should be offered to customers:

1. An in-store return: This allows customers to return their purchases to a physical store location if they are not satisfied with the product. This provides them with the opportunity to see and touch what they are buying before making a decision.
2. The opportunity to speak with a supervisor: This option allows customers to escalate their concerns or complaints to a higher level and seek a resolution from someone with more authority and decision-making power.

By offering these options, L.L. Bean can address the challenges of imperfect information and provide better customer service, leading to customer satisfaction and loyalty.