Question

While publicity is desirable because the cost to the label is relatively low, paid advertising has the potential advantage of yielding a large number of controlled impressions.

a) True
b) False

Answer 1

Paid advertising has the potential advantage of yielding a large number of controlled impressions.

Step-by-step explanation:

The statement is true. While publicity is desirable because it is relatively low-cost, paid advertising has the advantage of yielding a large number of controlled impressions. Candidates running for political office often invest a significant portion of their campaign resources into TV ads, as they can reach a wide audience and create a controlled message. Additionally, paid advertising allows candidates to target specific demographics and geographic areas for maximum impact.