Question

What are the 4 selling skills we use at Mattress Firm to create value?

A) Listening, Closing, Negotiating, Product Knowledge
B) Greeting, Offering Discounts, Persuasion, Time Management
C) Identifying Objections, Small Talk, Price Reduction, Product Demonstration
D) Questioning, Listening, Demonstrating, Recommending

Answer 1

The four selling skills used at Mattress Firm to create value are Questioning, Listening, Demonstrating, and Recommending. They are employed to assess customer needs, demonstrate product value, and guide an informed purchase decision.

Step-by-step explanation:

The four selling skills used at Mattress Firm to create value are Questioning, Listening, Demonstrating, and Recommending. These skills are fundamental in understanding the customer's needs, establishing trust, effectively presenting the products, and guiding the customer to make an informed decision that best suits their needs.

• Questioning - This involves asking the customer key questions to assess their needs, preferences, and budget.
• Listening - Actively listening to the customer's responses to better understand their requirements and to show that their input is valued.
• Demonstrating - Showing how the features and benefits of a mattress align with the customer's specific needs.
• Recommending - Based on the information gathered, suggesting the most appropriate mattresses that fit the customer's needs and preferences.

These structured selling skills help sales associates at Mattress Firm tailor the shopping experience and ensure the customer feels informed and satisfied with their purchase which builds a strong customer relationship and loyalty.