Question

Instead of competing with established firms in an existing network market, firms should seek uncontested, new market spaces. This is called ______.

A) Market differentiation
B) Market cannibalization
C) Market segmentation
D) Market disruption

Answer 1

Market disruption is the strategy of seeking uncontested, new market spaces instead of competing with established firms in an existing network market.

Step-by-step explanation:

The correct answer is D) Market disruption. Instead of competing with established firms in an existing network market, firms should seek uncontested, new market spaces. This strategy is known as market disruption. Market disruption involves identifying and entering new market spaces where there is little to no competition, allowing the firm to establish itself as a market leader.