Final answer:
The claim that keyword advertising is based on a user's MAC address is false; it relies on search terms and browsing behavior. Advertisements draw attention due to visual appeal or relevance, and media and technology have broad global implications, affecting consumer behavior and privacy.
Step-by-step explanation:
The statement that keyword advertising targets ads based on a user's MAC address is false. Keyword advertising actually targets ads based on the words and phrases that users type into search engines or the content they are viewing online. A MAC address, which stands for Media Access Control address, is a hardware identification number that uniquely identifies each device on a network. MAC addresses are not used for keyword advertising; instead, keywords and user's browsing behavior are typically used to target ads.
You are most likely to notice advertisements on websites, social media, search engines, and streaming platforms. Advertisements tend to catch your attention due to their visual appeal, relevance to your interests, or because they appear in locations that are prominent on the page or relevant to the content you are viewing. This use of visually striking or context-relevant ads is part of a strategic approach to capture audience attention and engagement, known as targeted advertising.
The global implications of media and technology include the widespread influence on consumer behavior, data privacy concerns, and the ability of advertisers to reach a global audience with personalized advertising campaigns. As technology evolves, these implications continue to shape the way businesses and individuals interact with media and technology.