Final answer:
The acquisition cost for a lead entering the Program in July would typically be attributed to July itself, unless the company's accounting practices dictate otherwise, such as amortization over the leads' lifespan or specific billing cycle considerations.
Step-by-step explanation:
If a lead enters the Program in July, which is outside of the campaign months (January, February, March, and April), the acquisition cost would typically be attributed to the month of July itself.
However, this can vary depending on the company's accounting practices. If the company's accounting policy is to expense marketing costs as they are incurred, then the acquisition cost would likely be recorded in July.
If the costs are amortized over the lifetime of the leads, then it might be distributed over the lead’s lifespan.
Since the Program was run from January to April, and the lead entered in July, the acquisition cost would not generally be attributed to any of the four months when the campaign was active unless there was a specific reason to do so (such as a delayed billing cycle or extended contracts with the PR firm).
It is important to follow the company's accounting policy for accurate financial reporting.