Final answer:
The Hyper-competition Framework advocates for disruption as the goal of achieving a competitive advantage, promoting continuous innovation, adaptation, and swift responses to changing market conditions.
Step-by-step explanation:
According to the Hyper-competition Framework, the goal of advantage should be disruption, not sustainability.
In the context of the Hyper-competition Framework, firms are encouraged to continuously seek new advantages that can disrupt the market, leading to temporary monopolistic profits. This approach emphasizes the need for constant innovation, swift adaptation, and the ability to recognize and act upon changing market dynamics. A perfect example of the framework in action is the strategy followed by companies like Samsung, where relentless pursuit of innovation is fundamental for temporary competitive advantage.