Final answer:
Direct mail advertising is sent to force support squadron (FSS) customers who have spent the most money, are inactive for a long time, have complained previously, or recently joined the Air Force.
Step-by-step explanation:
Direct mail advertising is sent to force support squadron (FSS) customers who:
- Have spent the most money
- Are inactive for a long time
- Have complained previously
- Recently joined the Air Force
This type of advertising aims to target specific segments of the FSS customer base to increase engagement and drive desired actions. For example, sending direct mail to customers who have spent the most money can help encourage them to continue their patronage. Similarly, targeting customers who are inactive for a long time can aim to reactivate their interest and engagement.