Final answer:
The correct answer is option b. social media advertising.
Step-by-step explanation:
The form of digital ad that can stimulate viral promotion with its wide reach and can be narrowly targeted at a relatively low cost is social media advertising. Social media platforms allow for ads to be shared extensively, potentially going viral, and their targeting algorithms enable advertisers to reach specific demographics effectively. Unlike traditional media like print and television, where advertising costs can be significant and targeting is broader, social media provides a cost-efficient alternative.
Given that Internet and social media campaign strategies are increasingly recognized for their power and importance in political campaigns, we can foresee the diminished role of conventional mass media. Social media campaigns can be tailored to specific interests, beliefs, and behavior patterns of potential voters.
Moreover, as the majority of the Internet audience is younger, more tech-savvy, educated, and professional, social media becomes a compelling medium for advertisers and campaign managers.