166k views
0 votes
The triple bottom line is a measure of a firm's success based on amultiple criteria, commonly refferred to as

a. product, price, and promotion
b. partnership, planning, and positioning
c. segmenation, targeting, and positioning
d. branding buyers and bucks
e. people, planet, and profit

User Chau Tran
by
7.7k points

1 Answer

3 votes

Final answer:

The 'triple bottom line' refers to a company's performance measurement that includes social, environmental, and financial impacts, accurately answered as 'people, planet, and profit'. The correct option is E.

Step-by-step explanation:

The triple bottom line is a framework that companies can use to measure their performance in a broader perspective to include social, environmental, and financial impacts. The correct answer to the student's question is 'e. people, planet, and profit'.

This reflects the fact that businesses are increasingly evaluated not just on the traditional financial bottom line, but also on how environmentally responsible and socially equitable they are.

Importally, the triple bottom line emphasizes the importance of a company's commitment to social wellbeing and environmental sustainability alongside its financial success, which is a vital part of its overall performance and policy strategy.

User Ilker Cat
by
8.0k points