Question

Maria Martinez works for a cosmetics manufacturer and is responsible for ensuring that retailers have adequate quantities of products when they need them. However, she is directing much of her effort toward helping the retailers promote the products. She would be characterized as belonging to which group of salespeople?

Answer 1

Maria Martinez likely falls into the category of a sales support salesperson, engaging in promotional activities and relationship management to assist retailers in selling the manufacturer's cosmetics products.

Step-by-step explanation:

Maria Martinez is likely characterized as a salesperson who is involved in what is called sales support. Her role goes beyond merely ensuring that retailers have the required quantities of products. By directly helping retailers promote the products, she is engaging in activities that support the sales effort and could be considered part of a promotional strategy to boost sales. This kind of sales role is essential in building and maintaining relationship management with retailers, which is crucial for the cosmetics manufacturer to keep its products moving off the shelves.