Final answer:
Advertising agencies are responsible for developing advertising campaigns for organizations, utilizing experts in various fields to create cohesive, impactful messages that resonate across multiple platforms. They use strategies like associative learning and media coordination to effectively influence the target audience's consumer behavior.
Step-by-step explanation:
When an organization uses an advertising agency, the advertising campaign is usually developed by the agency itself. Advertising agencies employ experts in marketing, creative design, and media planning to craft advertising campaigns tailored to the organization's goals. They create cohesive messages that resonate across various platforms, utilizing strategies such as associative learning and multicultural advertising to engage consumers and promote the brand effectively.
The agency's team often includes a media coordinator who ensures that the campaign's message is distributed widely and effectively, incorporating different forms of media like television, print, and online platforms to reach the target audience. This approach aims to create a synergistic effect, producing a consistent brand message that can influence consumer behaviors and attitudes.
An important aspect of the campaign process involves focus groups, market research, and employing psychological principles to create campaigns that stick in the consumer's mind, persuading them to take the desired action. The campaigns may range from promotional activities at important public events to sophisticated online and television advertisements, all devised to have maximum impact within the constraints of the organization's budget and brand values.