Final answer:
False. Smart companies are actually proactive rather than reactive when dealing with customer complaints.
Step-by-step explanation:
False.
Smart companies are actually proactive rather than reactive when dealing with customer complaints. Proactive companies make an effort to anticipate and address potential issues before they become complaints, while reactive companies only respond to complaints after they have been made.
For example, a proactive company may implement quality control measures to ensure that products meet customer expectations, while a reactive company may only take action after receiving multiple customer complaints.