Question

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via text messages. True or False

Answer 1

Retailers like Macy's use SMS marketing to grow their database and offer promotions to customers via text messages.

Step-by-step explanation:

The given statement is true. Retailers like Macy's use a key mobile strategy to grow their SMS database by offering customers coupons and other promotions via text messages. Retailers like Macy's use SMS marketing to grow their database and offer promotions to customers via text messages.

This strategy helps them engage with customers and build customer loyalty. By sending out promotional offers through text messages, retailers can reach out to a larger audience and drive more sales. It also allows them to personalize their marketing efforts and target specific customer segments.