Question

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
B. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
D. Share Sales Cloud user licenses across Marketing Cloud users

Answer 1

To minimize the impact of Marketing Cloud Connect on daily API limits, suggestions include filtering target audiences, upgrading the Marketing Cloud Account, and using Data Stream.

Step-by-step explanation:

Minimizing the Impact of Marketing Cloud Connect on API Limits

To minimize the impact of Marketing Cloud Connect on daily API limits, the consultant should suggest the following strategies:

1. Filter target audiences based on mapped profile attributes to reduce Bulk API calls. By targeting specific segments, unnecessary API calls can be avoided.
2. Upgrade the Marketing Cloud Account to ConnectedApp Authentication. This offers more secure and granular control over API access, helping to optimize API usage.
3. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud. This reduces the need for frequent API calls and ensures data availability for marketing activities.