Question

A retail company's database of record resides at a third party company that also keeps track of purchase history.

- That database only updates once a day where new records can be created and merged.
- The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed?
Choose 3 answers

A. How will Marketing Cloud and the database sync up?

B. Will new users have an "Email ID"?

C. What will be used as Subscriber Key?

D. What publication lists will be used?

E. Will the company need a custom preference center?

Answer 1

The key issues that should be addressed in this scenario are: How will Marketing Cloud and the database sync up? Will new users have an "Email ID"? What will be used as a Subscriber Key? The correct option is A. How will Marketing Cloud and the database sync up?

Step-by-step explanation:

The key issues that should be addressed in this scenario are:

1. How will Marketing Cloud and the database sync up?
2. Will new users have an "Email ID"?
3. What will be used as a Subscriber Key?

First, it is important to determine how the Marketing Cloud and the database will synchronize their data in order to ensure that real-time welcome emails can be sent. Second, it should be clarified whether new users will have an "Email ID" in the database so that their information can be properly linked. Lastly, a decision needs to be made on what will be used as the Subscriber Key, which is a unique identifier for each subscriber in the email system.

The correct option is A. How will Marketing Cloud and the database sync up?