Final answer:
AARP effectively uses direct mailings to mobilize members for political action, recruit new members, and advocate for policies affecting seniors, particularly regarding Social Security and health care.
Step-by-step explanation:
One of AARP's most effective methods of mobilizing thousands of its members for political action has been direct mailings. AARP, formerly the American Association of Retired Persons, uses various strategies to influence public policy and political decisions, especially those affecting seniors. Direct mailings have been crucial in recruiting members, soliciting financial contributions, and rallying support for or against policies. This method has proven successful due to its personalized touch and ability to reach a targeted audience with specific messages, such as concerns regarding Social Security or health care costs.
Furthermore, AARP's alignment with certain political goals, like the safety of Social Security pension payments and lower health care costs, makes direct mailings a relevant strategy within their broader political engagement, including advocating for different legislative proposals.
Lastly, while newer technologies like email lists and social media are also employed for broad-scale mobilization, the traditional approach of direct mailings remains a potent tool in AARP's lobbying efforts.