Final answer:
A seller of goods can reassure a possible buyer who has imperfect information by providing accurate information, offering guarantees and warranties, and providing testimonials and reviews.
Step-by-step explanation:
When a seller of goods is faced with a possible buyer who has imperfect information, there are several ways to reassure them:
- Provide accurate and detailed information: By being transparent and providing all the necessary information about the product or service, the seller can help the buyer make an informed decision.
- Offer guarantees and warranties: By offering guarantees or warranties, the seller can reassure the buyer that they will be protected in case the product doesn't meet their expectations.
- Provide testimonials and reviews: By sharing positive testimonials and reviews from previous customers, the seller can build trust and provide social proof to the buyer.