Final answer:
Professionalism is the characteristic within the Chief Petty Officers' Guiding Principles that is aimed at enhancing pride in service. Mercy is not one of Benjamin Franklin’s thirteen virtues, which featured other specific traits like sincerity and tranquility.
Step-by-step explanation:
With regard to the Mission, Vision, and Guiding Principles for the Chief Petty Officers, enhancing pride in service is one purpose of Professionalism. Looking at the question you have about Franklin's virtues, mercy is not one of the thirteen virtues listed by Benjamin Franklin. Franklin’s virtues were part of his moral guide to self-improvement and included traits like sincerity, temperance, and tranquility, but did not include mercy.