Final answer:
The 'job to be done' of a product can be tied to a customer's personal identity by reflecting their personal preferences and values.
Step-by-step explanation:
The 'job to be done' of a product is the purpose or function it serves for the customer. The customer's personal identity can be connected to the product's 'job to be done' in various ways. One way is that the product may reflect the customer's personal preferences and values. For example, someone who cares about sustainability may be more inclined to purchase eco-friendly products. Another way is that the product may define their social status. Certain luxury brands are often associated with affluence and can be seen as symbols of status. Therefore, the correct answer to the question is C) It reflects their personal preferences and values.