Final answer:
The primary difference between ethical and unethical communicators is that unethical communicators intend to deceive.
Step-by-step explanation:
The primary difference between ethical and unethical communicators is that unethical communicators intend to deceive. They deliberately use tactics to mislead or manipulate their audience, which goes against the principles of ethical communication. On the other hand, ethical communicators strive to be honest, transparent, and respectful in their interactions.