Final answer:
Participant-driven research is an auto-ethnographic method in which researchers and participants are the same individuals. It allows individuals to actively shape the research through the creation of media and relies on participant observation to gather insights.
Step-by-step explanation:
It enables individuals to actively shape the direction of the research through the conscious creation of media. Participant observation, where a researcher immerses themselves in a group or social setting to make observations from an 'insider' perspective, is a common method used in participant-driven research. Participant-driven research is an auto-ethnographic method in which the researchers and participants are the same individuals.