Final answer:
The Better Business Bureau is a nonprofit consumer organization that works to advance marketplace trust by setting standards, supporting best practices, and promoting trustworthy business practices.
Step-by-step explanation:
The Better Business Bureau (BBB) is a nonprofit consumer organization that aims to foster an ethical marketplace where buyers and sellers can trust each other. It is not a government agency in charge of recalls; that function is more closely associated with the Consumer Products Safety Commission. Nor is it a for-profit company that proactively investigates fraudulent firms. Instead, the BBB's mission includes setting standards for marketplace trust, supporting best practices, celebrating marketplace role models, addressing substandard marketplace behavior, and creating a community of trustworthy businesses and charities.