Final answer:
Manufacturer brands like Nike and Coca-Cola are referred to as national brands, which are known for their consistent quality and wide consumer recognition across the nation.
Step-by-step explanation:
Manufacturer brands such as Nike and Coca-Cola are also known as national brands. These brands have developed national reputations for delivering consistent products and have become highly valued assets for their respective corporations. In contrast to private label, generic, or retailer brands, national brands are those that are advertised nationally and are widely recognized by consumers across the country for their quality and reliability. Such brands often emerged as successful strategies for countering the miscommunications and frauds that arose with rapid market expansion, by ensuring the sales staff delivered the products as promised without alterations such as dilution.