Final answer:
Limited decision-making is when consumers spend a moderate amount of time evaluating product alternatives, which is more thoughtful than routine decision-making but less extensive than extensive decision-making.
Step-by-step explanation:
When a consumer compares alternatives and spends a moderate amount of time deciding among products, features, and brands, this is an example of limited decision-making. This process involves more consideration than routine decision-making, which is made quickly and often based on habit. However, it is not as involved as extensive decision-making, which requires significant time and research, often for high-involvement purchases.
Limited decision-making usually occurs for purchases that consumers make less frequently or when they have prior experience but still need to compare some attributes. This approach balances between the two extremes of making a quick choice and making a very informed and researched decision.