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Is anything that is of value to a customer and can be offered through a voluntary marketing exchange.

a. Tangible product
b. Service
c. Customer value
d. Market offering

1 Answer

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Final answer:

A market offering is anything of value to a customer that can be offered through a voluntary marketing exchange. It includes both tangible products and services.

Step-by-step explanation:

A market offering is anything that is of value to a customer and can be offered through a voluntary marketing exchange. It can include both tangible products and services. Tangible products are physical items that can be touched and consumed, such as a smartphone or a pair of shoes. Services, on the other hand, are intangible and involve performing tasks for a customer, such as providing haircuts or banking services.

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