Final answer:
Brand repositioning is the strategy where marketers adjust a brand to target new markets or align with changing preferences. It's a way to differentiate the brand and its products from competitors and can involve changes in brand image, values, or messaging.
Step-by-step explanation:
The strategy in which marketers change a brand's focus to target new markets, or realign the brand with changing market preferences, is known as c. Brand repositioning. This involves adjusting the marketing mix or changing the brand's positioning to appeal to a new target audience or to fit within the changing tastes and expectations of the current market. Brand repositioning can include changes in a brand's image, values, or overall messaging to achieve this goal. It is distinct from other strategies such as market penetration, which focuses on increasing sales in the existing market; market development, which involves entering new markets; and product development, where new products are created for the existing market.
Product differentiation is a key aspect of brand repositioning, as it involves any actions that firms take to make consumers perceive their products as different from their competitors'. Realigning a brand may sometimes require differentiating the product in a way that resonates with the new market or changing consumer preferences.
To provide an example from history, the League of Women Voters had to undergo a strategic change after achieving their goal of women being allowed to vote. This change is an instance of d. transformation, which is a form of strategic shift where the organization must completely alter its goals to ensure continuing relevance.