Final answer:
Kellogg's uses a family brand strategy, which means it labels the majority of its product lines under the same corporate brand name, leveraging the trust and recognition of Kellogg's brand across various products.
Step-by-step explanation:
Kellogg's strategy of selling the majority of products under its Kellogg's name across all of its product lines can be classified as a family brand approach. This is because the company uses its corporate name to market different types of products, which helps in creating a uniform identity and leveraging the brand's trust and value across various items. Unlike individual branding, which assigns a unique brand to each product, or private label brands that are supplied by one company for offer under another company's brand, Kellogg's employs the family brand strategy to harness the reputation and recognition of its name, ensuring consumers associate the trustworthiness and quality of one product with all others under the Kellogg's umbrella.