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Brian never spends a lot of time or thought picking up lunch when he is at work. For him, lunch items would be considered to be _____ products.

a. Specialty
b. Convenience
c. Shopping
d. Unsought

1 Answer

5 votes

Final answer:

Lunch items for Brian, who does not spend much time or thought when picking them up, would be categorized as convenience products due to their ease of access and habitual purchase nature.

Step-by-step explanation:

Brian never spends a lot of time or thought picking up lunch when he is at work. For him, lunch items would be considered to be convenience products. Convenience products are those that consumers buy frequently, immediately, and with minimal comparison and buying effort. Items like dairy, meats, produce, bread, and cereals, which are available in many grocery store aisles, are examples of convenience products. They are generally inexpensive and placed in locations for easy access. The characteristics of convenience products include habitual purchase, low consumer involvement, and widespread distribution to support easy availability.

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