Question

One of Taco Bell's most successful new products has been its "Doritos Locos Tacos," tacos with shells in the flavors of Doritos taco chip varieties. This is an example of ______.

a. Brand dilution
b. Co-branding
c. Line extension
d. Brand repositioning

Answer 1

Taco Bell's "Doritos Locos Tacos" is an example of co-branding.

Step-by-step explanation:

One of Taco Bell's most successful new products, the "Doritos Locos Tacos", is an example of co-branding. Co-branding is when two or more recognized brands combine their products or services to create a new offering. In this case, Taco Bell partnered with Doritos to create tacos with shells in the flavors of Doritos taco chip varieties.