Final answer:
Examples of communication media that firms use for brand awareness include social media advertising, television commercials, and billboards.
Step-by-step explanation:
Examples of communication media that firms use to create brand awareness include social media advertising, television commercials, and billboards. All these mediums are leveraged by firms to reach different segments of their target audience. Television commercials have been a mainstay in advertising, offering a wide reach and the ability to connect through visual storytelling. Social media advertising allows for targeted approaches, engaging users where they spend a significant amount of their time. Billboards are a traditional form of out-of-home advertising, providing visibility in high-traffic areas. Collectively, these various forms of media play a critical role in a firm's marketing strategy and efforts to establish and maintain brand recognition.