Question

Alyiah works as a marketer for the California Seashell company, which is opening a new store with new product offerings. Alyiah is working on a marketing campaign plan for this new store and has finished her promotional mix and detailed budget portion of the campaign plan. She turns her attention to the communication action plan and is creating the template to capture all of the pertinent information. Which types of information should Alyiah make sure to include in the communication action plan?

Answer 1

She can include information such as timing, type of activity, brief description, audience and owner.

Step-by-step explanation:

The communication action plan is undertaken for a number of reasons. The objective of the communication action plan is for the assessment, development and implementation of the internal and external communications plan of the business.

The communication action plan would be useful in the maximization of brand equity, brand performance, and the awareness created by the brand, which in line with the mission, vision, and values of the company.