Question

Which of the following is not a good example of a marketing-related key success factor?

a) A well-known and well-respected brand name

b) Breadth of product line and product selection

c) Proven ability to improve production processes

d) Clever advertising

Answer 1

A well-known and well-respected brand name is not a good example of a marketing-related key success factor.

Step-by-step explanation:

A well-known and well-respected brand name is not a good example of a marketing-related key success factor. While a brand name can be valuable and contribute to a company's success, it is not directly a marketing-related factor. Marketing-related key success factors typically focus on aspects such as product differentiation, production processes, and effective advertising strategies.