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In making an overall assessment of a company's competitive strength, the answer to which questions are of particular interest?

a) Is the company's resource strength sufficient to allow it to earn bigger profits than rivals and are market opportunities unique, rare, long-lasting, and not able to be copied by rivals?

b) Is the company's resource strength sufficient to allow it to earn bigger profits than rivals and are market opportunities unique, rare, long-lasting, and not able to be copied by rivals?

c) How does the company rank relative to competitors on each important market success factor and is the company's resource strength sufficient to allow it to earn bigger profits than rivals? Incorrect

d) How does the company rank relative to the competitors on each important market success factor and does the company have a net competitive advantage or disadvantage versus major competitors?

User Kaloer
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Final answer:

In assessing a company's competitive strength, questions about market power, product similarity, entry barriers, and competition basis are of particular interest.

Step-by-step explanation:

In making an overall assessment of a company's competitive strength, the answers to the following questions become of particular interest:

  1. How much market power does each firm in the industry possess?
  2. How similar is each firm's product to the products of other firms in the industry?
  3. How difficult is it for new firms to enter the industry?
  4. Do firms compete on the basis of price, advertising, or other product differences?

By considering these questions, it becomes easier to evaluate a company's competitive position and potential for earning bigger profits than rivals.

User Hillery
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