Final answer:
In assessing a company's competitive strength, questions about market power, product similarity, entry barriers, and competition basis are of particular interest.
Step-by-step explanation:
In making an overall assessment of a company's competitive strength, the answers to the following questions become of particular interest:
- How much market power does each firm in the industry possess?
- How similar is each firm's product to the products of other firms in the industry?
- How difficult is it for new firms to enter the industry?
- Do firms compete on the basis of price, advertising, or other product differences?
By considering these questions, it becomes easier to evaluate a company's competitive position and potential for earning bigger profits than rivals.