Question

The difference between a company's mission statement and the concept of a strategic vision is that

a) The mission statement lays out the desire to make a profit, whereas the strategic vision addresses what strategy the company will employ in trying to make a profit.

b) A mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there."

c) A mission statement deals with what a company is trying to do, and a vision concerns what a company ought to do.

d) A mission statement typically concerns an enterprise's present business scope and purpose —"who we are, what we do, and why we are here"—whereas the focus of a strategic vision is on the direction the company is headed and what its future product-customer-market-technology focus will be.

Answer 1

A company's mission statement explains its current purpose and objectives, while the strategic vision outlines its future goals and direction.

Step-by-step explanation:

The difference between a company's mission statement and the concept of a strategic vision is that the mission statement typically concerns an enterprise's present business scope and purpose — "who we are, what we do, and why we are here" — whereas the focus of a strategic vision is on the direction the company is headed and what its future product-customer-market-technology focus will be. The mission explains the company's purpose and primary objectives, while the strategic vision aims to point out where the company is going and where it wants to be in the future. It is important for the mission to align with the broader strategy that comprises the vision for achieving long-term objectives.