Question

An engaging and convincing strategic vision for a company

a) Concerns management's view of how to transition the company's business model from where it is now to where it needs to be.


b) Should be explained after the company's strategic intent, strategy, and business model have been conveyed to company personnel.

c) Should be crafted in language that inspires and motivates company personnel to unite behind executive efforts to get the company moving in the intended direction.

d) Ought to put "who we were and what we are doing" in writing rather than orally so as to leave no room for company personnel to misinterpret what the strategic vision really is.

Answer 1

An engaging and convincing strategic vision for a company concerns management's view of how to transition the company's business model from where it is now to where it needs to be. It should be explained after the company's strategic intent, strategy, and business model have been conveyed to company personnel. It should be crafted in language that inspires and motivates company personnel to unite behind executive efforts to get the company moving in the intended direction. Putting the strategic vision in writing rather than orally would leave no room for company personnel to misinterpret what it truly is.

Step-by-step explanation:

An engaging and convincing strategic vision for a company should be crafted in language that inspires and motivates company personnel to unite behind executive efforts to get the company moving in the intended direction.

It should be explained after the company's strategic intent, strategy, and business model have been conveyed to company personnel. Putting the strategic vision in writing rather than orally would leave no room for company personnel to misinterpret what it truly is.

Overall, a strategic vision concerns management's view of how to transition the company's business model from where it is now to where it needs to be.