Question

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. she wants her ads to reach people actively looking for businesses similar to hers. Which two ads campaign types should peggy use to make sure potential customers consider her services and take action by booking house cleanings? select 2 correct responses

A. video
B. display
C. discovery
D. search
E. shopping

Answer 1

Peggy should utilize Search and Discovery ads to effectively target customers actively looking for house-cleaning services and those open to discovering her service.

Step-by-step explanation:

Peggy is looking to promote her house-cleaning service to customers who are actively searching for businesses like hers. With the goal of ensuring customers consider and take action on her service, the two ad campaign types most suitable for her needs would be Search and Discovery ads. Search ads are highly effective because they target users who are already looking for house-cleaning services online, potentially leading to immediate bookings. Discovery ads, on the other hand, introduce Peggy's service to customers who are exploring their interests and may not be actively searching but are likely to engage with the services offered.

Answer 2

Peggy should use the search and display ad campaign types to reach potential customers and encourage them to consider her services and book house cleanings. Option number b and d is correct.

Step-by-step explanation:

Peggy should use the search and display ad campaign types to reach potential customers and encourage them to consider her services and book house cleanings.

Search ads allow Peggy to target people actively searching for businesses like hers. When someone searches for terms related to house cleaning services, Peggy's ads will appear at the top of the search results, increasing the chances of attracting interested customers.

Display ads are graphic ads that can be placed on websites, apps, or social media platforms. By creating appealing and informative display ads, Peggy can reach people who may not be actively searching for her services but may still be interested. Display ads can include images, videos, or interactive elements to capture the attention of potential customers and encourage them to take action.