Final answer:
Two critical elements of sales enablement are coaching and training, which equip sales teams with the skills and knowledge needed for effective customer engagement and improved sales performance.
Step-by-step explanation:
Two critical elements of sales enablement are coaching and training. These components are essential in equipping sales teams with the skills and knowledge needed to effectively engage with prospects and customers, ultimately driving sales performance and revenue growth.
Coaching involves personalized guidance to help sales representatives refine their skills, adopt best practices, and navigate complex sales scenarios. It enables representatives to develop their abilities in a way that is tailored to their individual needs and learning style.
Training, on the other hand, often takes a broader approach, providing foundational knowledge and skills that apply to the entire sales force. Training programs typically cover a wide range of topics, including product knowledge, sales techniques, and customer engagement strategies. Together, coaching and training empower sales teams to perform optimally by ensuring they have the necessary skills, knowledge, and support.