Final answer:
All of the above. In on-site SEO, the first step is to determine the keyword phrases that would be best for a website to rank, by conducting keyword research and analyzing search volume, competition, and relevance. Relevant keywords help drive organic traffic and improve rankings on SERPs.
Step-by-step explanation:
In on-site SEO, the first step is to figure out the keyword phrases that would be the best for a website to rank. This involves conducting keyword research to identify the most relevant and valuable keywords for the website's content and target audience.
By analyzing search volume, competition, and relevance, website owners can determine which keywords have the highest potential for driving organic traffic and improving rankings on search engine results pages (SERPs).
For example, if a website sells fitness equipment, it may want to rank for keywords like 'best home gym equipment', 'top fitness gear', or 'exercise equipment reviews'. These keyword phrases are directly related to the website's niche and target audience.