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Which of the following questions are represented in the SPIN selling framework? (Check all that apply.)

a. Need-payoff questions
b. Issue questions
c. Sales questions
d. Implication questions
e. Price questions
f. Problem questions
g. Situation questions

1 Answer

1 vote

Final answer:

The SPIN selling framework consists of four types of questions: situation, problem, implication, and need-payoff questions. Option number a, d,f and g are correct.

Step-by-step explanation:

The SPIN selling framework is a method used for selling products or services. It consists of four types of questions:

Situation questions: These questions gather information about the customer's current situation. Example: 'What kind of products are you currently using?'

Problem questions: These questions identify potential problems or challenges that the customer is facing. Example: 'Are you experiencing any difficulties with your current products?'

Implication questions: These questions explore the consequences of the identified problems. Example: 'How do these difficulties impact your business operations?'

Need-payoff questions: These questions highlight the benefits and solutions offered by the product. Example: 'Would it be useful to have a product that addresses these challenges and improves efficiency?'

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